Marketing budgets across the globe have seldom been under as much strain as they are now - just surviving and staying on an even keel is a result. For those brave enough to be trying to launch a new brand or service, however, it’s a positively panic-inducing time.
If you’re stressing about how you’re going to attract customers to your new proposition there are two strategies that you will have to employ...



Now, be honest, do you truly understand how the media works or do your eyes instantly glaze over when the subject comes up? Me, I tend to stay awake because a) I deal with the media for a living and b) I’m told my snoring instills murderous thoughts in others.



You're welcome...


Today's fun. When you're assessing Tansa Systems, one of the world’s most widely used proofreading and hyphenation tools, employed by newsrooms, publishers, corporations and government agencies all over the world.

And you find a typo (multiple typos, actually) in its promo literature... 😏  #editing #proofreading #copyediting