Corporate News

Aqipa takes over responsibility for pan-European distribution of the Pure Digital Radio brand

Pure’s StreamR speaker

Kundl (Austria), Kings Langley (United Kingdom), 21 May 2019

Aqipa, a leading value-added distributor in the area of consumer electronics, announced today that it has extended its relationship with the British digital radio company Pure International Ltd. With immediate effect it is now responsible for all European sales, channel marketing and distribution activity for the world-leading Pure digital radio brand.

Christian Trapl (CEO, Aqipa) comments on the extension of the relationship:

“We’re very pleased that Pure has chosen Aqipa to be its exclusive distribution partner in Europe. The extension of our relationship with such a high-profile brand will further strengthen our brand portfolio internationally. It goes without saying that we’re eager to demonstrate the tangible benefits that our tried and tested services and advanced IT systems can bring to the sales, channel marketing and distribution of Pure’s outstanding range of audio products.”

Rob Haycock (CEO, Pure) emphasises his confidence in the appointment of Aqipa as their pan-European distributor:

“I am delighted to be extending our partnership with Aqipa, which will enable us to enlarge our distribution territory and sales channels. Following the recent product launches of the DiscovR smart speaker and StreamR speaker range, we are looking forward to significantly strengthening the brand’s presence within Europe, with their team looking after our sales and channel marketing. This allows Pure to concentrate on brand and product development. In collaboration with Aqipa, we are confident we will further establish Pure as a leading audio brand in the area of digital radio and speakers.”

About Aqipa: Founded in 1990, Aqipa focuses on the sales, distribution and marketing of premium products and accessories within the consumer electronics sector. The company offers an outstanding portfolio of services, including logistics, field sales and channel marketing. All the products it distributes belong to top tier brands in their respective segments. Currently operating in Europe and Australia, Aqipa’s distribution network encompasses a wide range of different sales channels, from small shops to technology superstores, both e-tail and traditional retail, covering varied sectors such as consumer electronics, telecommunications and fashion. For more information, please visit

About Pure: Pure is the world’s leading digital radio brand, with a long heritage of developing award-winning audio products for the home and on the move. Founded in 2002, the company is best known for designing and manufacturing digital audio broadcasting (DAB) and DAB+ radios, selling over five million products worldwide. Based at state-of-the art engineering facilities just outside of London, the company’s mission is to produce high quality audio products that combine seamless access to your desired content with beautifully crafted design. Pure wants the world to enjoy live and on-demand audio effortlessly, anywhere. For more information, please visit

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