Kulwinder Singh Rai...
Your one-stop shop for media relations.

Here comes the pitch...

I help manufacturers, distributors and businesses raise their profile (and sales) by creating compelling communication strategies that get their products and services seen and talked about in the media that matter. In other words, I tell stories.

Influence and reach are everything in the modern world. I help maximise both, across all communication channels, in the most cost-effective way possible.

#humblebrag Testimonials.

SERVICES

MEDIA RELATIONS

Always on-call, I become a ninja-like extension of your team. Reactive when I need to be and pro-active as a matter of course, I'll get your key messages across in a positive, persuasive and professional manner. Emphasis on professional...

PRESS RELEASES

Guess what? As an ex-editor I know exactly what the media are looking for in a press release (spoiler alert: it's ALWAYS news). I'll create compelling ones that capture their attention and that they'll want to open, not send straight to trash.

SOCIAL MEDIA

Managing social media channels is a business must do but there's no denying it's seriously time-intensive. Let me at it. I'll write engaging content for you, amplify it on your favourite platforms and manage your interactions with bloggers, influencers etc.

ACTIVATIONS

Nothing works better than face-to-face. I can help you create a seriously memorable event that will put your product (or service) front and centre with the media that matter. As ever, planning, creativity and collaboration with the right partners are the key to success.

WEBSITE MANAGEMENT

Need an inquisitive, well-informed self-starter to create pages of compelling content in the correct tone of voice, uploading it all, as and when necessary, via your CMS? You know who to call...

PITCH DECKS

Presentation not quite hitting the mark? Need a script to go with it? The Google Translate version you've generated reading clunkily? Attach it to an email to me and press send. Will fix ASAP...

CRISIS COMMS

Do the key members of your company have any clue what they're supposed to say and do when the proverbial hits the fan? If not, you need an agreed crisis response plan... I can help you develop one.

PRINT

I've written, edited and helped design squilllions of adverts, newsletters, brochures and magazines. Give me a brief and I'll manage the entire process, letting you get on with other important stuff.

PRODUCT DESCRIPTIONS

Find yourself yawning reading your product descriptions? , Chances are your customers will feel the same way. I can write ones for you that will keep everybody awake. Or even mildly engaged. Can't say fairer than that.

EDITING

You've written some amazing content, but a voice in the back of your head tells you it isn't reading right. No problem. Just sling it in my direction and I'll bang it into shape for you, no questions asked. Our little secret.

JOURNO STUFF

Being a fully-trained, time-served former journalist and editor, I'm a dab hand at generating compelling news articles, reviews, features, case studies and so on. I know how to get a reader's attention. And then keep it...

REVIEW MANAGEMENT

Have spent more than 30 years assessing consumer products, benchmarking them against their competitors, and - as a comms pro - helping the good ones get fab reviews and awards. I think I'm pretty good at it.

About...

WHO AM I?

Bit existential, but OK. I'm Kulwinder Singh Rai. Formerly, a national newspaper journalist, chief sub-editor and magazine editor. I still write, though, these days, I mix it up a bit...

MORE HISTORY PLEASE...

Well, I trained to be a journalist in 1989 (the year that Tim Berners-Lee invented the World Wide Web). I then went on to work for a decade on some of the best technology and automotive titles before going freelance, for national magazines and newspapers.

Media that I scribbled for included publications such as the Evening Standard (RIP), The Sunday Times, T3, Empire, The Oxford Mail, Autocar, What Car, The Daily Telegraph, Stuff, Fast Lane, What Video & TV, What HiFi? and Supercar Classics.

SO WHEN DID YOU GET INTO PR?

2002. Having been on the receiving end of PR efforts both dazzlingly good (rare) and tediously indifferent (the norm), I decided I could do better. So, a couple of decades ago I established my PR consultancy and got to work.

Seems to have gone pretty well. Have been forging lasting relationships and getting ace coverage for clients ever since. Guess I'm doing something right...

YEAH, YEAH. SO WHAT'S THE OFFER TODAY?

Simple. I’ll formulate and execute a PR strategy that will successfully bring your brand, products or service to the attention of key media and opinion-makers that influence your customers. I'll help you cut through the noise and get you the positive coverage and exposure that your brand deserves.

GOT A DECENT 'LITTLE BLACK BOOK'?

The best in the business. Quality contacts across all the key media. Go on, try me...

SKILLED AT MEDIA RELATIONS?

You bet. I'm passionate about the importance of establishing, nurturing and maintaining relationships. And having been part of the media world for all my working life, I've got a pretty good idea of what floats people's boats. And what doesn't. Trust me, that makes all the difference.

Come and see how I've earned a dollar in the past by visiting my LinkedIn profile.

BET YOU CHARGE THE EARTH?

Nope. I deliver exactly the same results as a large agency does (still love you guys though, keep the commissions coming) but charge a fraction of their rates.

I SEE YOU ALSO WRITE FOR THE MEDIA? CAN I, COUGH, GET A GOOD RESULT?

Not from me. I never review equipment or kit in categories that my clients are active in. But I know exactly who writes about what, so I know who to talk to.

ANYTHING ELSE?

I’m exceedingly flexible, will always go the extra mile and will NEVER blow smoke up your proverbial.

No BS tolerated, absolutely zero ego...

OK, I'M IN. SO WHAT'S THE FIRST STEP?

Get in touch for a low-cost consultation (my contact details are at the bottom of the page).

After we've had a chat and I've had a chance to do a bit of research, I will give you a 'no bull' appraisal of your current communications strategy and show you how your outcomes rate against those being achieved by your competitors.

Then I'll tell set out what my PR strategy could do to help you reach your comms goals quicker...