R A I P R
A PR and Communications Agency.
Questions.
Are you telling your story effectively?
Do you need to establish authority?
Are you failing to connect with your key audiences?
Do you feel your brand's growth and sales performance are being held back as a result?
Answer.
For the last 18 years RAI PR Ltd has helped brands raise their profile by getting their products and services seen, featured and appreciated in the media that matter to their customers.
Influence and reach are everything in the modern world... I help maximise both, in the most cost-effective way possible.
SERVICES
PRESS OFFICE
Always available, always on point, I'll become an extension of your team. Reactive when I need to be and pro-active, as a matter of course, I'll get your key messages across in a consistent and professional manner. Guaranteed.
CONTENT
As an ex-journalist and editor I know what the media are looking for, what will catch their eye. Whether it's press releases, brochure/website copy or SEO-optimised blogs, I'll generate what you need quickly and efficiently.
SOCIAL MEDIA
Being social is a business necessity, with the need for creative content to fuel the conversation greater than ever. I will work hand in hand with your marketing team to create/manage a tailored strategy.
ACTIVATION
Whatever your budget I can help create a memorable activation event that will put your product (or service) front and centre. As ever, strategic planning, creativity and collaboration with the right partners are the key to creating a lasting impression.
PRESS ACTIVITY - B2C/B2B
- Consumer, Trade and B2B Media Relations
- Strategic and Tactical PR
- Press releases
- Copywriting/Editing (websites, features, thought leadership, POS, brochures, case studies, white papers, advertising etc)
- Product Review Programme Management
- PR activation/Events Management/Photo Calls etc.
SOCIAL MEDIA
- Social media management/support
- Content creation (blogs, posts for all social platforms)
- Influencer management
PRODUCT DEVELOPMENT
- Peer benchmarking, evaluation and sound tuning of all consumer electronics
- Selection and management of Awards submissions
MARKETING
- Consultancy
- Content Marketing
- Brand Creative
- Corporate Social Responsibility
- Trade Show/exhibition support
JOURNALISM
- News, features and reviews
ABOUT
Meet Rai. He's the 'team'...
WHAT'S THE OFFER?
Easy. I’ll bring your brand, products or service to the attention of the relevant media and key opinion-makers, not to mention consumers who might be interested in buying whatever it is you’re selling. Because, when it comes right down to it, that’s what actually matters.
BET YOU CHARGE THE EARTH
Nope. I deliver exactly the same results as a large agency does but charge a fraction of their rates. Because you're only paying for me and my expertise, not for that bevy of account execs in the corporate team pic.
Project, retainer, month-by-month, short-term support for your existing marketing/PR team... whatever basis works best for you.
WHAT'S THE FIRST STEP?
Get in touch for a consultation. Using the AMEC Integration Evaluation Framework, I will give an honest appraisal of your current communications strategy, show you how your outcomes rate against those being achieved by your competitors and then tell you what I can do to help you reach your business goals quicker.
WHO WILL I BE DEALING WITH?
Kulwinder Singh Rai, a former national newspaper journalist and magazine editor.
AND NOW?
A UK-based B2B and B2C PR and Communications professional with over 17 years of experience.
ELABORATE...
I started out as a journalist in 1989, working on some of the best technology and automotive titles in the UK before going freelance for newspapers. Having been on the receiving end of PR efforts both dazzlingly good (exceedingly rare) and tediously indifferent (the norm) for most of that time. I knew I could do better so I established RAI PR Ltd in 2002.
Have been forging relationships and getting ace coverage for clients ever since, longer than most PR agency account execs have been alive.
SO YOU UNDERSTAND TECHNOLOGY?
Yup. I spent 13 years writing about it for the media (you can learn more by visiting my LinkedIn profile) and have spent the last 17 years explaining tech to other journalists. My curiosity seemingly knows no bounds. I specialise in demystifying the impenetrable.
SO, GOOD CONTACTS?
Got the best in the business. Try me...
ANYTHING ELSE?
I’m exceedingly flexible, will always go the extra mile and will NEVER blow smoke up your proverbial. And fear not, I won’t make you pay for my ‘well-being’ programme, I refuse to navel-gaze (unless I’ve spilled a drink down my front) and have never been mistaken for a hipster...
Want to talk? Use the 'chat' button at the bottom of the page or
Copy>Paste>Email me...
Copy>Paste>Email me...
mail@raipr.com