R A I P R

A PR and Communications Agency.

The elevator pitch...

RAI PR helps manufacturers, distributors and businesses raise their profile (and sales) by creating compelling communication strategies that get their products and services seen and talked about in the media that matter.

Influence and reach are everything in the modern world. I help maximise both, across all communication channels, in the most cost-effective way possible.

#humblebrag Testimonials.

SERVICES

PRESS OFFICE

Always on-call, I'll become an extension of your team. Reactive when I need to be and pro-active, as a matter of course, I'll get your key messages across in a consistent and professional manner. BIG emphasis on professional...

PRESS RELEASES

Guess what? As an ex-editor I know exactly what the media are looking for in a press release (spoiler alert: it's news). I'll create compelling ones that capture their attention and that they'll want to open, not send straight to trash.

SOCIAL MEDIA

Managing social media channels is a business necessity but it's seriously time-intensive. I will write engaging content for you, broadcast it on your chosen platforms and manage your interactions with bloggers, influencers etc.

ACTIVATIONS

I can help you create a seriously memorable launch event that will put your product (or service) front and centre with the media that matter. As ever, strategic planning, creativity and collaboration with the right partners are the key.

WEBSITE MANAGEMENT

Need somebody to create pages of relevant and compelling content, uploading and updating it all, as and when necessary, via your content management system? That'll be me.

BLOGGING

I'll take the time to get under the skin of your business, to truly understand your offer. Then I'll craft interesting, engaging, SEO-optimised blog posts that will boost rankings and visibility.

COPYWRITING

Here's my promise: every sentence I write for you will be in the right tone of voice, accurate, clear in meaning and demonstrably authoritative. Or your money back. Just kidding. About the last bit.

PRINT

I've written, edited and helped design squilllions of adverts, newsletters, brochures and magazines. Give me a brief and I'll manage the entire process, letting you get on with other important stuff.

PRODUCT DESCRIPTIONS

If your product descriptions make you yawn the chances are your customers feel the same. I'll write ones that keep everybody awake. Or even mildly interested. Can't say fairer than that.

EDITING

You've written something but something tells you that it doesn't read right. No problem. Just sling it in my direction and I'll bang it into shape for you. Let's call it our little secret.

ARTICLES

Being a fully-trained, time-served journalist and editor, I'm now a dab hand at generating news, features, case studies, interviews and so on. I know how to get a reader's attention and keep it.

REVIEW MANAGEMENT

Having spent more than 30 years assessing CE products, benchmarking them against competitors, and 18 years helping the good ones get fab reviews and awards, seems I'm pretty good at it.

ABOUT

Meet Rai.
He's the 'team'.

WHO?

Kulwinder Singh Rai, a former national newspaper journalist, chief sub-editor and magazine editor. I scribbled for and worked on publications such as The Evening Standard, The Sunday Times, The Oxford Mail, The Daily Telegraph, What Video & TV, What HiFi? and Supercar Classics. Fun times.

ELABORATE...

I trained to be a journalist in 1989 (the year that Tim Berners-Lee invented the World Wide Web), working full-time on some of the best technology and automotive titles for a decade before going freelance for national magazines and newspapers.

Having been on the receiving end of PR efforts both dazzlingly good (rare) and tediously indifferent (the norm) I decided I could do much better. So in 2002 I established my PR consultancy and got to work.

Have been forging lasting relationships and getting ace coverage and reviews for clients ever since. Longer than many PR account execs have been alive...

WHAT'S THE OFFER?

Simple: I’ll formulate and execute a PR strategy that will successfully bring your brand, products or service to the attention of media and key opinion-makers that influence your customers. I'll cut through the noise and get you the positive coverage and exposure that you deserve.

UNDERSTAND TECHNOLOGY?

Yup. I spent 13 years writing about it for the media (you can learn more by visiting my LinkedIn profile) and have spent the last 18 years explaining and promoting tech to other journalists. My curiosity seemingly knows no bounds. I specialise in de-mystifying the seemingly impenetrable.

BET YOU CHARGE THE EARTH

Nope. I deliver exactly the same results as a large agency does but charge a fraction of their rates. Because you're only paying for me and my expertise, not for that bevy of account execs in the corporate team pic, the recently redecorated office, the wellness days etc.

Whether you need help on a particular project, are looking for longer term assistance, or just need short-term support for your existing marketing/PR team, I can help.

GOOD CONTACTS?

The best in the business. Try me...

WHAT ARE YOUR CORE VALUES?

Integrity, responsibility, respect and consideration for all.

ANYTHING ELSE?

I’m exceedingly flexible, will always go the extra mile and will NEVER blow smoke up your proverbial. No BS tolerated, absolutely zero ego...

SO WHAT'S THE FIRST STEP?

Get in touch for a consultation (my contact details are below).

I will give you a candid appraisal of your current communications strategy and show you how your outcomes rate against those being achieved by your competitors.

Then I'll tell you what I can do to help you reach your business goals quicker...