RAI Public Relations
A PR and Communications Agency.
Always on-call, I'll become an extension of your team. Reactive when I need to be and pro-active as a matter of course, I'll get the key messages across in a positive, persuasive and professional manner. Emphasis on professional...
Guess what? As an ex-editor I know exactly what the media are looking for in a press release (spoiler alert: it's ALWAYS news). I'll create compelling ones that capture their attention and that they'll want to open, not send straight to trash.
Managing social media channels is a business necessity but it's seriously time-intensive. I will write engaging content for you, broadcast it on your chosen platforms and manage your interactions with bloggers, influencers etc.
I can help you create a seriously memorable event that will put your product (or service) front and centre with the media that matter. As ever, planning, creativity and collaboration with the right partners are the key to success.
Need a self-starter to create pages of relevant and compelling content, uploading and updating it all, as and when necessary, via your content management system? That'll be me.
I'll take the time to get under the skin of your business, to truly understand your offering. I'll then craft interesting and engaging, SEO-optimised blog posts that will boost both rankings and visibility.
Do the key members of your organisation know what they are supposed to say and do in the event of an emergency, or a crisis? If not, you need an agreed crisis response plan... I'll help you develop one.
I've written, edited and helped design squilllions of adverts, newsletters, brochures and magazines. Give me a brief and I'll manage the entire process, letting you get on with other important stuff.
If your product descriptions make you yawn, the chances are your customers feel the same way. I'll write ones for you that will keep everybody awake. Or even mildly interested. Can't say fairer than that.
You've written some great content but something tells you it isn't reading right. No problem at all. Just sling it in my direction and I'll bang it into shape for you, no questions asked. Our little secret.
Being a fully-trained, time-served former journalist and editor, I'm a dab hand at generating interesting news articles, features, case studies etc. I know how to get a reader's attention. And then keep it...
Having spent more than 30 years assessing products, benchmarking them against their competitors, and - as a comms pro - helping the good ones get fab reviews and awards, I'm told I'm pretty good at it.